One of the most important decisions you can make for your company is your brand. This is the images, logos, and tag lines that people will associate with your company. There are a lot of decisions that go into creating your brand and applying it, that will help you maximize it’s exposer to make it common and recognizable to the companies and public you are targeting.
Some famous brands to think of can be very simple and just text and some are more intricate, but no less recognizable.
Here are a few you may know…
Your company/group identity should be strategic and not cosmetic. It will capture the uniqueness of the organization and the strengths that make it different. It should bring your people together under one flag.
Questions about your brand that you should know the answers to:
Application of Logo
- How is your logo to be used, Physically.
- How small can it be?
- What are the true 4 color settings for all of your logos.
- Can your logo be one color?
- Black with white? White with black?
- What is the shape?
- What is the padding (if any) needed around the logo?
Brand Colors
- What are the true print colors of all of your colors?
- Do you have a standard for logos, vs headers, vs text?
TypoGraphy
- What is the font your company uses for all of its correspondence?
- What are applicable substitutes?
Endorsement
- Does your company endorse events or other groups? How should that always look when other groups use you for endorsement?
Do you have standards for all of these?
- Stationary
- Business Cards
- Letter Head
- Envelopes
- Templates
- Email signatures
- Faxes and Memos
- Direct mail
- Direct email
- Website
- Presentations
- Posters/Banners
- Pamphlets
Branding your company gives you a professional look, and feel. It lets customers know that you ahve thought about the details, and that is how you will work with them
Bringing your company under one flag will help keep your company in the front of your customers minds. Take the time to brand your company correctly and you will find your business grow.
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