Printing is an art or rather designing good printed materials is an art. As more and more companies turn their focus to the Internet for “cheep advertising” it is important to remember people need guidance to know know where on the Internet to go.
Step back for a minute and think of all of the ways your learn of sites to visit, for the first time. Most of the sites that people visit are given to them, in the form of business cards. Yes, business cards are a form of print advertising. A few other places you find print advertising is in the local papers, the yellow pages, fliers and even labels on products.
Now I will be the first to admit that I find a lot of my information online through search engines and online articles, but usually when I go to these searched sites, I rarely know where I am going, which makes it really hard to go back. When some one gives me a business card, with their website on it, I visit one time, and I keep the card, for future reference (or it just never gets taken out of the jacket pocket). When I come across the card again, I have yet a second reminder of that business, and the site to visit.
With ads in papers or printed fliers, there is something tangible to go back to to remember the website to visit. I believe that a well executed printed ad can drive more people to your website than even the best SEO. Keep on advertising in the print media! It will help drive people to your website.