Make SEO Rich content with every post.
Create Content that is digestible, relatable, and in the common language of your target site visitors
When you writing your article, keep in mind, you want the content to be valuable today, tomorrow, and a year from now. Evergreen, meaning forever fresh, means that you are writing content that feels fresh no matter the time someone discovers it and reads it.
Sometimes you have to add content that may get dated. That is fine. You have my permission to go back and change those pieces of content in the future to keep them relevant. Have a state from 2018 that now has a new stat from 2021? Go change it! Your articles are not written in stone tablets, or published in books (well most of you anyway). If the content you are creating can be updated, you should update it! I did! See those dates above, I changed those and you trust it more now than if it said 2015 to 2018.
Open External Links in a New Tab
Referring to other websites by linking to them is a great way to show your content is legit, well researched, and even possibly peer-reviewed. These links to external sites (anything not on your .com) provide your users with resources and can increase your reputation with them for being transparent and doing your research.
Make sure you set those links up to "open link in a new tab". It is usually just two or three extra clicks, to make this happen. This ensures that when people click on those links they do not travel away from your site and that your site stays open in another tab, making it easy for them to come back to your content.
Understanding H1s and other headings
Remember, the goal of your blog, for your business, is to move people into your sales funnel, not just to get them to your article. Once someone has reached your site, you want to move them to more valuable areas of your site without them needing to leave. This is where internal linking is valuable.
Find natural opportunities within your content to link to other content on your website. These links should go to other pages and posts within your site, and depending on the size of your site and the amount of content in your post, you should link to as many places as possible, without being obnoxious. I generally recommend 3-5 links per article when you are getting started. These links should be text links, AKA anchor text, not URLs. The Anchor text you choose for your link should provide context for what can be found on the destination page. Avoid anchor text that says: Read Me, Click for more, Here. These words provide no context to what will be found at that link.
From an SEO perspective, think about what information you are sending to the Search Crawler. The text in your anchor link tells the crawler your keywords for the destination page. This is a handy time to look over your keyword research list and keep those in mind for your other pages, not just this one.
Bonus tip: Copy the page URL from your browser, or use internal searching to put in your links. This ensures you have the right formatting of the URL for the links and you will avoid unnecessary 301 redirects from unsecured links or links missing trailing slashes.
Update past articles to link to your new article
SEO Titles Tags and Meta descriptions
Each new piece of content you create is an opportunity to expand your website's content and provide articles for your social media and newsletters. New content is also an opportunity to identify and update content all over your website. These updates create a better user experience for the people who are lucky enough come to your site. Reward them with great content that is easy to read, always feels fresh, is navigable, and provides them with links to the other pages on your site.