SEO and Website Accessibility Articles

Better Web Pages for SEO

The Recipe to Make Better Web Pages for SEO

Better websites are made up of great individual pages of good content. It really is just that simple. The best websites are built like a great cookbook. Cookbooks are made up of a bunch of individual and specific recipes. Those recipes pages are usually laid out in sections to make it easy for everyone to…

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alt= tag and title= tag

How to optimize images for SEO

If content is king to a blog, images are the queen. Without images your page just doesn’t pop, it looks unfinished and downright boring. Images bring your written content to life to your site’s visitors and provide visual breaks for your readers. I think we all can agree that images matter on the Internet today.…

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H1 Tag

H1 and H2 – Understanding Proper use of Headers

Content creators are always looking for better ways to provide content to their readers, but have you ever thought of search engines as one of your readers? If you are now doing so, that is great! Search engines are your most important readers, so making content that is easy for them to read is paramount.…

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Title Tags

Meta Descriptions – Improving click through from SERP

Often an overlooked area of new website builds, Meta Description Tags, located in the <head> section of each of your webpages, are an easy way to control what searchers on search engines can expect on your page, right in the search results. The meta description tag attribute provides concise explanations of the contents of your…

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Keyword Research Word cloud Illustration

Why is keyword research so important for SEO?

You’ve just received a bid for getting help with your SEO, and on the bid, you see something like “Keyword Research” or “Keyword Analysis”. In your mind, you are thinking, “I know what my keywords are. Why do we need to more keyword research, and why do we need to do it every month?” The…

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Man Searching on a computer

What motivates a search engine to provide links to all the content on the Internet and not just paid ads?

The Search Engine Results Page(SERP) is the search engine’s equivalent of a recommendation from a trusted friend in real life. IRL, you may have a friend that works for one restaurant, but when they recommend another restaurant, you listen, because they are the expert in the field. Search Engines, like Google, work the same way.…

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SEO Illustration

Define Your SEO Objectives

Onsite Search Engine Optimization is a bit like doing chemistry. Each element of your website, when combined with other elements on your site and its interaction with the world, will help to determine how well your site ranks on all search engines. Have you stopped to ask yourself, what do I want my site to…

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Keyword Research Word cloud Illustration

Keyword Research Starter Guide

Keywords are at the heart of all search engine searches. As you head over to your favorite search engine or even website search box, what you enter are the words that you think will bring up the desired results for your search. Those words are the search terms used that keyword research is hoping to…

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Title Tags

Understanding the Title Tag

The title tag is an element of your webpage’s header that defines the title of a webpage that is used in your browser’s tab, favorite links, social sharing previews, and most importantly on search engine results pages (SERPs). Code Snippet <head> <title>Example Title</title> </head>   The Title The title element of a web page should…

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What is SEO Illustration

What is SEO? Why should I care what SEO is?

You have a question, you are looking for information, or maybe you want to buy something… Where do you turn to get more information on the internet? For most of us, we turn to a search engine, either through our computer, our phone, or maybe even a voice-enable device like Alexa or Google Home.  We…

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SEO Reputation Management

The Magic SEO Bullet

Everyone is looking for the one thing they can do to make their website come up first in organic search results. When I say everyone, I mean everyone. The truth is there IS one Magic Bullet to show up first on the SERP, but it is not the one you think. Organic Search Engine Optimization…

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htaccess file

Add Expires headers to your .htaccess file

Expires headers let your browser know whether to serve a cached version of the page and it’s components or to download new versions of the files. By defining when a component of your site expires, you help to: Reduce server load Increase page load time What are Expires Headers? Expires headers tell the browser whether they…

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