SEO and Website Accessibility Articles

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Owning Your Website Assets

Stop Digital Sharecropping. Own Your Content, Reviews, and Testimonials I grew up in the restaurant business in a small ski town in Colorado. In the 80’s my parents purchased a successful Italian restaurant that specialized in all you can eat pasta, homemade pizza, a 50 item salad bar, and a bar to watch the game…

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SEO Reputation Management

The Magic SEO Bullet

Everyone is looking for the one thing they can do to make their website come up first in organic search results. When I say everyone, I mean everyone. The truth is there IS one Magic Bullet to show up first on the SERP, but it is not the one you think. Organic Search Engine Optimization…

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Better Web Pages for SEO

The Recipe to Make Better Web Pages for SEO

Better websites are made up of great individual pages of good content. It really is just that simple. The best websites are built like a great cookbook. Cookbooks are made up of a bunch of individual and specific recipes. Those recipes pages are usually laid out in sections to make it easy for everyone to…

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SEO Illustration

Define Your SEO Objectives

Do you know where you are going with all this SEO work? Setting up realistic objectives and goals for what you hope to get from SEO work on your website will help you to stay on track and on-budget for what your business needs. Stepping back for a second, why should you care about good…

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Lock on EU map

How GDPR affects your small US business? A letter to our clients.

I sent the following email to my clients a message to catch them up on some major changes in Europe on how data and privacy on the Internet is changing thanks to the European Union(EU) that will affect US businesses. I hope it is helpful for you as well. Over the past few months, you…

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Hand drawing a visual sitemap

What is a sitemap?

Simply, a sitemap is a file that lists all the web pages of your website. There are however two types of sitemaps; the sitemap for crawlers and the visual sitemap. Each is intended for different users and usage. Visual Sitemaps A visual sitemap is a page that you can include in your site that allows…

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domain name registration

Tips for choosing the perfect domain name

You have come up with that new business and you are ready to tell the world about it! Well, time to think about your brand online. More and more entrepreneurs are picking their new company name or product name based on their ability to get the domain name! It is a safe bet that the…

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20 questions

20 SEO questions to get you started

It is time to get started with SEO on your site. You realize that you don’t even really know where to start. Well with the help of Rebecca Gill and SEObits.fm here is a list of questions you should answer before starting your SEO Journey. Now, at first glance, these questions might seem easy to…

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Secure URL

Why is your URL important for SEO?

Understanding the structure of domain names and URLs is a fundamental building block of SEO. Over the years, Google and Bing have come a long way in handling the challenges of a growing number of pages available for indexing. The basic rule of SEO URLs is to make it easy for the searching human and…

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htaccess file

Add Expires headers to your .htaccess file

Expires headers let your browser know whether to serve a cached version of the page and it’s components or to download new versions of the files. By defining when a component of your site expires, you help to: Reduce server load Increase page load time What are Expires Headers? Expires headers tell the browser whether they…

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Robots.txt illustration

Robots.txt

A robots.txt file is a file is like a fence around your yard. Some fences let you see through and others are built to keep everything out. The robos.txt file sits at the root of your website and indicates the parts of your website you do or don’t want web crawlers to see or access.…

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H1 Tag

H1 and H2 – Understanding Proper use of Headers

Content creators are always looking for better ways to provide content to their readers, but have you ever thought of search engines as one of your readers? If you are now doing so, that is great! Search engines are your most important readers, so making content that is easy for them to read is paramount.…

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