SEO and Website Accessibility Articles

Secure URL

Why is your URL important for SEO?

Understanding the structure of domain names and URLs is a fundamental building block of SEO. Over the years, Google and Bing have come a long way in handling the challenges of a growing number of pages available for indexing. The basic rule of SEO URLs is to make it easy for the searching human and…

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htaccess file

Add Expires headers to your .htaccess file

Expires headers let your browser know whether to serve a cached version of the page and it’s components or to download new versions of the files. By defining when a component of your site expires, you help to: Reduce server load Increase page load time What are Expires Headers? Expires headers tell the browser whether they…

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Better Web Pages for SEO

The Recipe to Make Better Web Pages for SEO

Better websites are made up of great individual pages of good content. It really is just that simple. The best websites are built like a great cookbook. Cookbooks are made up of a bunch of individual and specific recipes. Those recipes pages are usually laid out in sections to make it easy for everyone to…

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H1 Tag

H1 and H2 – Understanding Proper use of Headers

Content creators are always looking for better ways to provide content to their readers, but have you ever thought of search engines as one of your readers? If you are now doing so, that is great! Search engines are your most important readers, so making content that is easy for them to read is paramount.…

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Title Tags

Meta Descriptions – Improving click through from SERP

Often an overlooked area of new website builds, Meta Description Tags, located in the <head> section of each of your webpages, are an easy way to control what searchers on search engines can expect on your page, right in the search results. The meta description tag attribute provides concise explanations of the contents of your…

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Title Tags

Understanding the Title Tag

The title tag is an element of your webpage’s header that defines the title of a webpage that is used in your browser’s tab, favorite links, social sharing previews, and most importantly on search engine results pages (SERPs). Code Snippet <head> <title>Example Title</title> </head>   The Title The title element of a web page should…

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Lock on EU map

How GDPR affects your small US business? A letter to our clients.

I sent the following email to my clients a message to catch them up on some major changes in Europe on how data and privacy on the Internet is changing thanks to the European Union(EU) that will affect US businesses. I hope it is helpful for you as well. Over the past few months, you…

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Keyword Research Word cloud Illustration

Keyword Research Starter Guide

Keywords are at the heart of all search engine searches. As you head over to your favorite search engine or even website search box, what you enter are the words that you think will bring up the desired results for your search. Those words are the search terms used that keyword research is hoping to…

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What is SEO Illustration

What is SEO? Why should I care what SEO is?

As a searcher, when you want to get information, your first intention is to use a search engine to find your content because it is the fastest and easiest way to get it. Once the search engine results appear on the screen, you will find lots of links to explore on the first page of…

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SEO Illustration

Define Your SEO Objectives

Do you know where you are going with all this SEO work? Setting up realistic objectives and goals for what you hope to get from SEO work on your website will help you to stay on track and on-budget for what your business needs. Stepping back for a second, why should you care about good…

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20 questions

20 SEO questions to get you started

It is time to get started with SEO on your site. You realize that you don’t even really know where to start. Well with the help of Rebecca Gill and SEObits.fm here is a list of questions you should answer before starting your SEO Journey. Now, at first glance, these questions might seem easy to…

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Social Media Login Pages

Owning Your Website Assets

Stop Digital Sharecropping. Own Your Content, Reviews, and Testimonials I grew up in the restaurant business in a small ski town in Colorado. In the 80’s my parents purchased a successful Italian restaurant that specialized in all you can eat pasta, homemade pizza, a 50 item salad bar, and a bar to watch the game…

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