SEO and Website Accessibility Articles

Man Searching on a computer

What motivates a search engine to provide links to all the content on the Internet and not just paid ads?

The Search Engine Results Page(SERP) is the search engine’s equivalent of a recommendation from a trusted friend in real life. IRL, you may have a friend that works for one restaurant, but when they recommend another restaurant, you listen, because they are the expert in the field. Search Engines, like Google, work the same way.…

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Social Media Login Pages

Owning Your Website Assets

Stop Digital Sharecropping. Own Your Content, Reviews, and Testimonials I grew up in the restaurant business in a small ski town in Colorado. In the 80’s my parents purchased a successful Italian restaurant that specialized in all you can eat pasta, homemade pizza, a 50 item salad bar, and a bar to watch the game…

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SEO Illustration

Define Your SEO Objectives

Onsite Search Engine Optimization is a bit like doing chemistry. Each element of your website, when combined with other elements on your site and its interaction with the world, will help to determine how well your site ranks on all search engines. Have you stopped to ask yourself, what do I want my site to…

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htaccess file

Add Expires headers to your .htaccess file

Expires headers let your browser know whether to serve a cached version of the page and it’s components or to download new versions of the files. By defining when a component of your site expires, you help to: Reduce server load Increase page load time What are Expires Headers? Expires headers tell the browser whether they…

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Title Tags

Understanding the Title Tag

The title tag is an element of your webpage’s header that defines the title of a webpage that is used in your browser’s tab, favorite links, social sharing previews, and most importantly on search engine results pages (SERPs). Code Snippet <head> <title>Example Title</title> </head>   The Title The title element of a web page should…

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alt= tag and title= tag

How to optimize images for SEO

If content is king to a blog, images are the queen. Without images your page just doesn’t pop, it looks unfinished and downright boring. Images bring your written content to life to your site’s visitors and provide visual breaks for your readers. I think we all can agree that images matter on the Internet today.…

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Title Tags

Meta Descriptions – Improving click through from SERP

Often an overlooked area of new website builds, Meta Description Tags, located in the <head> section of each of your webpages, are an easy way to control what searchers on search engines can expect on your page, right in the search results. The meta description tag attribute provides concise explanations of the contents of your…

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Keyword Research Word cloud Illustration

Why is keyword research so important for SEO?

You’ve just received a bid for getting help with your SEO, and on the bid, you see something like “Keyword Research” or “Keyword Analysis”. In your mind, you are thinking, “I know what my keywords are. Why do we need to more keyword research, and why do we need to do it every month?” The…

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