Secure URL

Understanding the structure of domain names and URLs is a fundamental building block of SEO. Over the years, Google and Bing have come a long way in handling the challenges of a growing number of pages available for indexing. The basic rule of SEO URLs is to make it easy for the searching human to…

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Keyword Research Word cloud Illustration

Keywords are at the heart of all search engine searches. As you head over to your favorite search engine or even website search box, what you enter are the words that you think will bring up the desired results for your search. Those words are the search terms used that keyword research is hoping to…

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Robots.txt illustration

A robots.txt file is like a fence around your property. Fences are meant to keep danger out, but they also can allow others to see through them. For a website, the robots.txt file sits at the root folder of your website and indicates the parts of your website you do or don’t want web crawlers…

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SEO Illustration

As a business owner, you know you want to be found on the first search engine results page (SERP). You have been trying hard to be found but it seems like you need some type of black magic to get to the top of the first page, right? Truth is, there are lots of factors…

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New School SEO vs Old School SEO

Are you still writing content for your website the same way you wrote it a few years ago? If you are, it is time to upgrade your understanding of writing for SEO. Let’s look at some Old School and New School SEO theories. Old School SEO: Keyword Stuffing 15 years ago, putting as many key…

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SEO Illustration

Onsite Search Engine Optimization is a bit like doing chemistry. Each element of your website, when combined with other elements on your site and its interaction with the world, will help to determine how well your site ranks on all search engines. Have you stopped to ask yourself, what do I want my site to…

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What is SEO Illustration

You have a question, you are looking for information, or maybe you want to buy something… Where do you turn to get more information on the internet? For most of us, we turn to a search engine, either through our computer, our phone, or maybe even a voice-enable device like Alexa or Google Home.  We…

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Hand drawing a visual sitemap

Simply, a sitemap is a file that lists all the web pages of your website that you would like search engines to know about and consider for ranking. There are however two types of sitemaps; the sitemap for crawlers/bots and the visual sitemap for users. Each is intended for different usage and for different applications.…

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Social Media Login Pages

Stop Digital Sharecropping. Own Your Content, Reviews, and Testimonials I grew up in the restaurant business in a small ski town in Colorado. In the 80’s my parents purchased a successful Italian restaurant that specialized in all you can eat pasta, homemade pizza, a 50 item salad bar, and a bar to watch the game…

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domain name registration

You have come up with that new business and you are ready to tell the world about it! Well, time to think about your brand online. More and more entrepreneurs are picking their new company name or product name based on their ability to get the domain name! It is a safe bet that the…

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Better Web Pages for SEO

Better websites are made up of great individual pages of good content. It really is just that simple. The best websites are built like a great cookbook. Cookbooks are made up of a bunch of individual and specific recipes. Those recipes pages are usually laid out in sections to make it easy for everyone to…

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