How to optimize images for SEO

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If content is king to a blog, images are the queen. Without images your page just doesn’t pop, it looks unfinished and downright boring. Images bring your written content to life to your site’s visitors and provide visual breaks for your readers. I think we all can agree that images matter on the Internet today.…

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5 SEO must dos for all your blog posts

Content Creation Illustration

When you are creating a new article for your website, keep your search engine optimization awareness on high alert. There are lots of opportunities for you to write valuable SEO rich content with each of your articles, without having to compromise your article’s content. Make SEO Rich content with every post. Here is a simple…

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What is a sitemap?

Hand drawing a visual sitemap

Simply, a sitemap is a file that lists all the web pages of your website that you would like search engines to know about and consider for ranking. There are however two types of sitemaps; the sitemap for crawlers/bots and the visual sitemap for users. Each is intended for different usage and for different applications.…

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Robots.txt

Robots.txt illustration

A robots.txt file is like a fence around your property. Fences are meant to keep danger out, but they also can allow others to see through them. For a website, the robots.txt file sits at the root folder of your website and indicates the parts of your website you do or don’t want web crawlers…

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Add Expires headers to your .htaccess file

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Expires headers let your browser know whether to serve a cached version of the page and it’s components or to download new versions of the files. By defining when a component of your site expires, you help to: Reduce server load Increase page load time What are Expires Headers? Expires headers tell the browser whether they…

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5 Step Guide to Squoosh Image Compression

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Loading the right size image into your website is one of the fastest ways to speed up load times for your website. Using an image that is both the right size of pixels and utilizes the right amount of compression, combined with the right file type, ensures your images are clear and load quickly for…

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Why is your URL important for SEO?

Secure URL

Understanding the structure of domain names and URLs is a fundamental building block of SEO. Over the years, Google and Bing have come a long way in handling the challenges of a growing number of pages available for indexing. The basic rule of SEO URLs is to make it easy for the searching human to…

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Keyword Research Starter Guide

Keyword Research Word cloud Illustration

Keywords are at the heart of all search engine searches. As you head over to your favorite search engine or even website search box, what you enter are the words that you think will bring up the desired results for your search. Those words are the search terms used that keyword research is hoping to…

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Basic SEO Elements for your website

SEO Illustration

As a business owner, you know you want to be found on the first search engine results page (SERP). You have been trying hard to be found but it seems like you need some type of black magic to get to the top of the first page, right? Truth is, there are lots of factors…

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How to write for SEO today

New School SEO vs Old School SEO

Are you still writing content for your website the same way you wrote it a few years ago? If you are, it is time to upgrade your understanding of writing for SEO. Let’s look at some Old School and New School SEO theories. Old School SEO: Keyword Stuffing 15 years ago, putting as many key…

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