Topics will be your buckets of business that you do. These are mostly generic terms, and you should come up with 5-10 buckets. We will use these topics to come up with more granular keywords soon.
These topics may include, area your business is in, or the categories of your blog. You want to think about how someone from outside your business, in your target audience, would try to understand and organize your business, it is after all their searches that will find your content. For SeeMe Media, it might look like this, “SEO Help,” “Building a WordPress website,” “Keynote Speaker,” “SEO Reporting,” and “Social Media” just to name five.
Anther suggestion is to create a few persona’s of your clients or the people you think will be searching your site. Come up with persona’s like a return visitor, a new female visitor, and 20 something looking for … You get the idea. If you can put yourself in their shoes you will be many steps ahead on the next part of the process.