Website & Digital Advertising Strategy
Your website and advertising strategy should do more than check boxes, they should drive your business forward.
At SeeMe Media, we help organizations transform their digital presence into a valuable asset. That means building systems where your website, paid media, and funnel architecture work together to generate awareness, conversions, and measurable growth. Grounded in our five-phase methodology, we bring clarity and structure to every click, landing page, and campaign decision.
Where This Fits
This service is a great fit when:
- Your website isn’t driving pipeline or converting and no one can explain why
- Paid ads are running, but not delivering ROI or worse, no insights
- You’re preparing for a rebrand, product launch, or go-to-market push
- Your funnel lacks clarity or strategic segmentation
- You want more than just traffic, you want results tied to the business
How We Work With You
Understanding
We start by auditing your digital ecosystem, site performance, ad performance, user behavior, messaging alignment, and funnel flow.
Insight
We uncover where opportunities are being missed and where users are dropping off. We benchmark against your goals and turn data into direction.
Strategy
We create a cohesive digital plan that connects your website structure, landing pages, and advertising with your audience, message, and objectives, aligning messaging, UX, and funnel steps with audience intent and campaign objectives.
Activation
We collaborate with your team (or ours) to bring the plan to life, adjusting site architecture, refining campaigns, updating creative, and improving UX.
Measurement
We track what matters, not just what’s easy. Dashboards, funnel metrics, ad attribution, and CRO insights feed into constant improvement.
Services in This Area Include
- Website audits and content structure planning
- Landing page design with performance optimization
- Paid media strategy (Google, LinkedIn, Meta, Programmatic)
- Funnel and lead flow mapping
- Messaging and CTA alignment utilizing brand voice and testing insights
- Campaign calendar planning
- UX recommendations tied to conversion behavior
- Ad creative feedback and A/B testing planning
Best for Companies Who...
- Have traffic but aren’t seeing conversions
- Are investing in paid media without a clear funnel strategy
- Need to align brand presence with performance expectations
- Want a site and ad approach grounded in both user experience and business goals
- Value having one partner who sees the whole system, not just one channel
Real World Scenarios
Conversion Optimization
Problem:
A mid-sized B2B company was running paid ads but sending all traffic to their homepage, with no segmentation, no tracking, and low conversions.
Approach:
We created segmented landing pages tied to each campaign, implemented clear CTAs, and integrated lead tracking.
Outcome:
Cost-per-lead dropped by 22% in 60 days, and lead quality improved significantly.
User Experience Updates
Problem:
A professional services firm redesigned its website but saw a drop in inquiries post-launch.
Approach:
We ran a UX and funnel audit, identified performance blockers, and adjusted page flow and messaging hierarchy.
Outcome:
Bounce rate improved and contact form completions doubled in 3 months.
Ready to Get Started?
Curious if your current website and digital strategy are holding you back? Let’s take a look, no pitch, just clarity.