SEO

The Search Engine Results Page(SERP) is the search engine’s equivalent of a recommendation from a trusted friend in real life. IRL, you may have a friend that works for one restaurant, but when they recommend another restaurant, you listen, because they are the expert in the field. Search Engines, like Google, work the same way.…

Simply, a sitemap is a file that lists all the web pages of your website that you would like search engines to know about and consider for ranking. There are however two types of sitemaps; the sitemap for crawlers/bots and the visual sitemap for users. Each is intended for different usage and for different applications.…

A robots.txt file is like a fence around your property. Fences are meant to keep danger out, but they also can allow others to see through them. For a website, the robots.txt file sits at the root folder of your website and indicates the parts of your website you do or don’t want web crawlers…

Expires headers let your browser know whether to serve a cached version of the page and it’s components or to download new versions of the files. By defining when a component of your site expires, you help to: Reduce server load Increase page load time What are Expires Headers? Expires headers tell the browser whether they…

Understanding the structure of domain names and URLs is a fundamental building block of SEO. Over the years, Google and Bing have come a long way in handling the challenges of a growing number of pages available for indexing. The basic rule of SEO URLs is to make it easy for the searching human to…

Keywords are at the heart of all search engine searches. As you head over to your favorite search engine or even website search box, what you enter are the words that you think will bring up the desired results for your search. Those words are the search terms used that keyword research is hoping to…

As a business owner, you know you want to be found on the first search engine results page (SERP). You have been trying hard to be found but it seems like you need some type of black magic to get to the top of the first page, right? Truth is, there are lots of factors…

Onsite Search Engine Optimization is a bit like doing chemistry. Each element of your website, when combined with other elements on your site and its interaction with the world, will help to determine how well your site ranks on all search engines. Have you stopped to ask yourself, what do I want my site to…

You have a question, you are looking for information, or maybe you want to buy something… Where do you turn to get more information on the internet? For most of us, we turn to a search engine, either through our computer, our phone, or maybe even a voice-enable device like Alexa or Google Home.  We…